Alternative Distribution Alliance @Warner Music Group
Artist Pitch - 10k Label: Rubii
Introducing RUBII, a versatile UK Alt-RnB artist with a strong presence in Hip-Hop and R&B. It highlights her artistic journey, social media influence, and growing streaming trends.
This deck outlines a strategic plan, including financial projections, marketing tactics, and live performance opportunities aimed at elevating RUBII's profile in the music industry. Designed for potential investors and partners, the deck presents RUBII as a rising star with significant growth potential and a clear path to success.
Digital Strategy - Taves
In this project, I developed a comprehensive content strategy for Taves, a rising Afro Pop artist from Nigeria. The strategy focuses on enhancing fan engagement and expanding his audience, particularly in the US market. By analyzing key metrics and demographic data, I crafted a detailed roadmap that includes rebranding efforts, social media campaigns, and strategic collaborations.
Drawing insights from successful artists like Burna Boy, the plan positions Taves for long-term growth and mainstream success. This project exemplifies my ability to blend creative vision with data-driven strategies to elevate artists in the global music industry.
Paris Hilton - Regression Analysis
In this project, I conducted an in-depth analysis exploring the correlation between Paris Hilton's playlisting, TikTok engagement, and their impact on her streaming metrics and audience interaction.
By examining data-driven insights from platforms like Spotify and TikTok, I identified key performance indicators that influence her streaming success. This research not only highlighted the significant role of playlist inclusion and TikTok sounds in boosting visibility and engagement but also provided strategic recommendations for optimizing future releases and marketing campaigns. The project showcases my ability to leverage analytics to drive successful outcomes in the music industry.
Red Light Management
The Smashing Pumpkins - Rock Hall of Fame
For The Smashing Pumpkins' Rock & Roll Hall of Fame nomination, I played a key role in crafting a compelling narrative that highlighted the band's enduring influence and musical achievements. The project involved creating a detailed presentation that showcased their historical significance, groundbreaking albums like Siamese Dream and Mellon Collie and the Infinite Sadness, and their ongoing impact on the music industry. By integrating fan testimonials, social media metrics, and a rich history of accolades, this nomination package effectively positioned The Smashing Pumpkins as deserving inductees into the Rock Hall of Fame. This work exemplifies my ability to blend storytelling with strategic presentation in support of legacy artists.
The Smashing Pumpkins - Newsletter
As part of my work with The Smashing Pumpkins, I created an internal newsletter to keep the team informed about the band's ongoing projects, tour updates, and various business developments. This comprehensive status report covered key areas such as tour progress, new music releases, media opportunities, legal updates, and non-music ventures. By synthesizing this information into a clear and engaging format, I ensured that all stakeholders were aligned and up-to-date on the band's activities, contributing to the efficient management of their dynamic career. This project reflects my ability to communicate complex, multifaceted updates effectively within a large organization.
